Studying Diploma in Professional Marketing - in episodes.
Recently started the module Marketing & Digital Strategy, which means that new students have appeared in the group. We have prepared for you a little insider material about the first days of training of the group in six episodes. The information will be helpful for those who are in the process of choosing marketing education.
Episode 1: The CIM Effect
CIM insists that "the same CIM effect" occurs not only as a result of the accumulation of knowledge but also as a result of the expansion of networking. Communication with colleagues from different markets broadens horizons and gives insights.
This is the infographic about the group:
Episode 2: Student expectations and requests for education
Darya Kurdyumova - student of The Chartered Institute of Marketing
Education: marketing in the industrial sector
Experience: marketing and management
Position: director in a consulting company
"There is a saying: "The more you know, the more you understand that you know nothing." I don't remember who said it, but it describes exactly how I feel after more than 20 years in marketing and management. With a master's degree with a qualification in industrial marketing and vast experience, I realized that all this baggage needs high-quality sorting and packaging. And sometimes updates. In my opinion, the SIM diploma program is designed for this. And with each lesson, I am more and more convinced of this."
Episode 3: Tutor's test question to the group
The Chartered Institute of Marketing gives the following definition of marketing:
Marketing- is the management process responsible for identifying, anticipating, and satisfyingng customer requirements profitably
Questions for reflection: Which of the following words in this definition is most important because it defines the success of a marketing strategy?
Students already know the answer.
If you are interested in sharing your opinion and also find out the answer, write to us about it:
Episode 4: CIM tutor quote
"CIM in business and marketing is like English in the world. You speak English, you can speak to the world. You speak the language of CIM, you can speak to marketers around the world."
- Yaroslav Humenyuk, CIM tutor.
Episode 5: About organizational orientation on the example of Apple
You will be surprised, but Apple did not implement any innovation of its own.
Apple's success is to remove excess from the product, that without which you can live painlessly. Lighten the product. And to introduce something new, use what other product companies are doing.
The predecessors of the iPhone were HTC.
Questions for reflection: Based on the previous fact, what is the organizational orientation at Apple?
- for production
- for the product
- for sale
- for the market?
What do you think about that?
Episode 6: Tutor's quote about segmentation
"In different markets in different conditions a person can have different segmentation. For example, if a person bothers to buy the most expensive furniture, it is not a fact that this person also bothers about expensive clothes. We must carry out segmentation in compliance with special conditions and taking into account specific factors."
- Yaroslav Humenyuk, CIM tutor.
If you are inspired by the insider format, then follow us on social networks, more to come.
The students are currently studying the module Marketing & Digital Strategy.
This is one of three fundamental modules, which together form a mandatory knowledge base for a marketing manager.
Do you want to get the module syllabus?
A syllabus is a detailed plan of a course for a student.
It is directly developed by The Chartered Institute of Marketing (UK).