A new start!
Marketing and digital strategy module!
The rapid development of technology and constant changes in consumer behaviour require modern marketers to constantly update their knowledge and skills. As part of the Diploma in Professional Marketing Level 6 programme, the Marketing and Digital Strategy module has been launched, providing students with a unique opportunity to acquire fundamental must-have knowledge for the head of the marketing function.
The module has long been legendary, and we are especially proud that last year 100% of Marketing Academy students received a passing grade for their qualifying papers in this module.
Learn from the best!
Module tutor:
Yaroslav Humeniuk - expert practitioner in strategic marketing, CMO of Kness Group.
Yaroslav has been a CIM tutor on the Level 6 programme for over 5 years, providing his students with high quality education in accordance with the standards of the Chartered Institute of Marketing.
We're learning from the British syllabuses!
This is the universality and value of the CIM qualification.
No matter what country you are studying in or what language you are studying in, CIM ensures that education is carried out according to the same syllabus, which is updated once a year for all centres.
This creates the gold standard of marketing education.
Learn how to create successful strategies!
If we delve a little deeper into the details of the module, then:
Marketing transformation in the digital age:
Modern technologies have become an integral part of the marketing strategy. The CIM module deeply touches on the issue of digital transformation and its impact on the formation of effective marketing campaigns. Participants learn the tools of analytics, mobile marketing and social networks, acquiring the skills necessary to successfully adapt to the new realities of the digital age.
Segmentation and Personalization:
The module also emphasizes the importance of a deep understanding of the target audience. Students study modern methods of market segmentation and development of personalized strategies of interaction with customers. This enables them to create more relevant and attractive offers, increasing consumer engagement.
Integration of traditional and digital approaches:
One of the key points of the module is finding the optimal balance between traditional and digital marketing methods. The training contains an analysis of successful cases of companies that were able to integrate effective strategies in both directions, achieving maximum impact on their target audience.
Using data for decision-making:
Participants learn data collection and analysis techniques that enable them to make informed marketing decisions. This aspect of the module is designed to help students develop strategies based on evidence, improving the efficiency and effectiveness of their actions.
Strategy - it is not just about what to do, but also about what not to do.
Education for sixth level marketers goes beyond the theoretical. That is why training takes place on real cases, and individual topics are taught by invited experts.