Is your business ready for migration?
Among the key events that will affect marketing in 2023, experts in the "top 20 triggers" must include the transition to GA4 and strongly recommend that all marketers (not only digital specialists) have a comprehensive idea of the capabilities of the updated tool.
It's hard to overstate the value of Google Analytics for digital marketing.
10 years ago, only specialized specialists worked with it, but in modern marketing, this tool has long become a must-have for any marketer.
And so the countdown to the end of using Universal Analytics continues.
On July 1, 2023, this version will be unavailable.
What can Google Analytics 4 offer?
How to use it correctly? How to configure it?
The course purpose
This 2-hour course is designed to quickly introduce you to the basics of migration. It provides a comprehensive overview of GA4's powerful analysis capabilities. The course is designed to be equally useful to those who work with the previous version at a professional level, and to those who have no previous experience.
The course is recommended for
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Marketers who work directly with Google Universal Analytics and planning to migrate to Google Analytics 4.
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Marketers of all directions and heads of marketing teams who want to understand modern marketing tools and their capabilities.
During the course, participants will learn about:
— Automatic migration and understanding of how to configure GA4 properly.
— Data storage.
— GA4 integration with Google Ads and Search Console.
— GA4 statistics.
— Look at the standard GA4 reports using the demo version as an example.
Course tutor: Tatiana Budzynska
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Practicing expert in digital marketing with more than ten years of experience in the profession in management positions, CIM graduate, CIM tutor, 2021 – EFFIE AWARDS jury member.
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Areas of professional interests: Marketing & Digital Strategies, marketing analytics, Project Management, Reputation Management, Marketing function in international corporations, Innovative marketing, and creative thinking, Implementation of innovative technologies and company development, Marketing communications for innovation, Marketing coordination, Marketing research, Effective marketing and process optimization, Advertising campaigns, Launch of innovative products.
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Education: Diploma in Professional Marketing, The Chartered Institute of Marketing (UK), MBA General, Institute of Business Education, International Economics and Management, Kyiv National University of Economics.
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Certificates: EIT Digital, Sustainable Digital Innovation, Erasmus University Rotterdam, Business Model Innovation for Sustainable Landscape Restoration, CIM, Google Analytics 4. The Good, The Bad, and The Ugly, Google Certificate: Digital Marketing & E-commerce Professional, Methodology of teaching programs CIM, Corporate Finance Institute®, Reading Financial Statements, Projector, WEB DESIGN. BASICS, Сoursera, Digital Marketing, Negotiation Skills, ІКРа, digital strategy (intensive), IKPa Kyiv, Interactive communications in advertising.
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Worked with brands:
Schedule
(Astana, GMT+6)
Date
Time
Language
05/16/2023
05/17/2023
05/26/2023
10:00-12:00
12:00-14:00
14:00-16:00
russian
english
russian
registration is complete
registration is complete
How to get
to the course
1. Fill out the questionnaire.
2. Select the desired date of the course in the questionnaire.
3. Next, the payment page will be available to you.
4. Pay for the course. If you have a promo code, enter it on the checkout page.
5. Within 24 hours from the moment of registration and payment, a manager will contact you for confirmation.
6. On the date of the course in 1 hour, you will receive an invitation with a Zoom link to the specified e-mail.
7. In case of questions at any stage, contact the community manager:
Kateryna +38 067 1758484 (WhatsApp, Telegram)
Register
for the course:
If you are a GA4 editor or administrator, the one-day course Google Analytics 4 (GA4) Advanced covers advanced settings.